Someone told me yesterday that blogging is basically dead, that no one has time (especially mothers) to sit down and read anymore. That vlogging, Youtube, IGTV and FB/Insta stories were where it’s at nowadays. Could this be true? or is it merely a trend that will bloom today and wither tomorrow?
It crossed my mind that perhaps they were right, perhaps I should change my direction if I want to ever be successful and benefit financially from what I pour my heart and soul into, but then I thought about what would happen if we all started giving into this mentality that blogging is dead and we stopped writing, in order to chase success through product layouts, endorsement videos and previews of our morning routine. If we stopped writing/blogging, then would we be enabling the steady decline of book reading, story writing and other literary pursuits? Would we be showing the world that literacy has changed form, being defined now as status updates and memes?
If I turn my back on blogging, there will be many women who won’t have the opportunity to share their stories, inspiration will not find its way into hungry hearts the way it has when women have shared their success stories or their fiction pieces. Writers will miss their chance to be published without the anthology I promised to have published at the end of this year and instead of doing what I love (writing) I’ll find myself awkwardly stepping in front of the camera (I prefer, behind it), doing what I don’t really love, in order to increase my chances of becoming financially successful. In short, I’d be selling out.
So I will not open the gates of self-doubt, drowning in the deluge of defeat and give-up just when I’m starting to get somewhere, just because someone else is finding success in the new wave of Mummy marketing schemes, known as social media influencing. The words “Avon calling” keeps coming to mind. Blogging is hard, heck writing is hard but it makes an impact. I’d rather make the odd dollar here and there through affiliate marketing, touching people’s hearts through relatable experiences and motivating reflections along the way, than to make a career out of encouraging their tendencies for impulse shopping and appealing to their insatiable need to have whatever is currently ‘trending’.
I’m not saying there is anything inherently wrong with that, but I don’t believe it is for me. I want to be open and honest, raw and relatable, not following a formula that’s proven to make people ‘spend big’ which I can only liken to the illusive ‘subliminal advertising’ (now outlawed in most places).
So in short, blogging is only dead if bloggers are only blogging for the opportunity to make some coin. If you love blogging and/or writing then blogging will never be dead. You might just have to work that little bit harder to make a living at it.
If you’d like to start a blog, WordPress is an amazing platform and this is my personal opinion, because I love it! 🙂
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